Tried and tested, billboards located at high traffic convergence points, are the ideal medium to get your brand noticed and established. The initial concept was to offer the small business that could not afford the exorbitant costs of other methods of advertising a new, high profile, and affordable way of reaching new customers. The outdoor advertising industry is constantly advancing with the times. Travelling from Dobsonville and Central Soweto towards Main Reef Road, Roodepoort, Florida and Braamfischerville. More than this, they could give you current outdoor availability in a specific area, provide reproduction and rental costings and recommend and purchase space on your behalf. In general, outdoor advertising is incredibly popular with marketers and probably always will be. What’s also important is to be as clear as possible in one’s request for information. Our digital billboards are fitted with back-up generators that allow for 24/7 visibility regardless of power outages. To advertise in the N2 Northern Highway contact placemyad.co.za on 087 943…, This site is located on the N1 Western Bypass between Malibongwe On/Off Ramp and Beyers Naude On/Off Ramp. Broadcast your business, product, or service in high traffic areas and reach a large audience. Because these agencies are independent and work with pretty much every media owner in the country, they’re objective and besides providing you with rates to advertise, can advise as to which advertising mediums will work best for you within the parameters of your marketing budget. This field is for validation purposes and should be left unchanged. Alliance Media South Africa's range of offerings comprises landscape and portrait billboards, landmark wraps and wall mural sites. Whilst those within the advertising industry would know the difference between “billboard advertising” and “outdoor advertising”, some marketers may not – judging from the volume of enquiries I receive for eg billboards when what they are looking for are street pole posters, or maxi posters. These are extremely effective, so long as the creative messaging is kept simple and eye-catching. Kindly complete the advert booking form below, one of our experienced consultants will contact you shortly. We are South Africa’s premier billboard advertising company and media placement agency. Best of all is that so long as they get to place your advertising, their services and expertise typically come to you at no cost. The rule of thumb here is to communicate the USP (Unique Selling Proposition). A request for “Rates to advertise during etv’s 19h00 news bulletin on a Tuesday or Thursday evening” would be much easier to provide than “rates to advertise on TV”. In addition, there would a reproduction cost for printing the artwork, which would be a once-off cost, ranging from about R15 000 and upwards. The entire advertising market in South Africa in 2019 is estimated to be worth 30.4 billion South African rand (approximately 2.05 billion U.S. dollars), and TV and video advertising … We are Out Of Home (OOH) in Africa. There are just so many variables at play and so many considerations to take into account. In some states and cities, a license is required, the average cost of which is approximately $200 per year. Let your creativity come to life on our High Definition LED outdoor digital billboards, a cost-effective outdoor advertising solution with low production costs available in high impact locations. Facing traffic travelling from Orlando Stadium, Soweto Highway and Central Soweto towards New Canada Train Station, Industria and Johannesburg. Great design enables billboard to create lasting impressions within a few seconds, and this creates a fundamental image and lasting memory of the brand in the mind of the audience. A billboard in a rural area might cost an advertiser $250, while in a large city it could cost up to $14,000 – and even more if it is space on a digital billboard display. Billboard, Street Pole Adverts, Trailer Advertising. Of all the outdoor media-types, these type of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month. Combining the digital flare in the outdoor advertising world is a relatively new phenomenon to reach South Africa. But this is true of all outdoor. Research shows that a bus is 11 times more likely to be seen than a billboard. The importance of the visual environment is often underestimated or is perceived as a fashionable and luxury environmental concern with no relevance outside the extravagant lifestyle of the upper reaches of modern society. Like street pole posters, they can work well. Unfortunately, many of these requests for rates are not easy to see to, for the simple reason that there are so many variables at play. Whilst there is nothing wrong with approaching a media owner directly (be it SABC, MNet, DSTV, etv, Soweto TV, Primedia, You or Huisgenoot magazines, Clear Channel, Highveld, 702, 5FM, Jacaranda, Metro FM or Kaya FM as examples) you will likely only be sent a rate card or a number of rate cards for you to make sense of. What are the costs involved in opening a billboard advertising company? Billboard advertising is effective because it is not easy to ignore. What type of car? The importance of radio advertising during a crisis, COVID-19 attack businesses, Placemyad saves the day, Billboards Advertising for Real Estate Agents. Like Taxi advertising, Bus advertising is also a vibrant, on the go outdoor medium, however bus advertising has various options that can be explored Everyone driving past will definitely notice the advertisement. In June 2017 our site’s traffic was: It is believed the South Africa will also start making use of these types of electronic billboards one day but as for the advertising market today billboard design remains mostly a printed, long lasting, outdoor advertising medium. Placemyad.co.za we are the experts when it comes to buying advertising space in media such as National Newspapers, Billboards, Magazines, Radio, Cinema, Internet and Television. Billboards are generally the free-standing boards you see on the sides of freeways or on main roads in suburban areas. Bookabillboard is the fastest, easiest way to book or sell billboards in South Africa. To advertise in the Umgeni Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za…, This site is located on the N2 Northern Highway just after the On/Off Ramp of the Inanda Highway (M21) Facing traffic travelling on the N2 Northern Freeway from Umgeni and the South Coast towards the North Coast, Umlanga and King Shaka International Airport. Space is usually reserved on a monthly basis, and a large billboard can bring anywhere from $1,500 to $30,000 a month, depending on the market. A second hand car? Sandton Business and Shopping District in affluent areas with high reach and frequency. "Billboard Advertising is an accredited advertising agency with the International Advertising Association." Home | About | Design | Copywriting | Advertising | Online | Contact me +27 83 444 9888. Billboards could be in the form of static billboards and digital billboards; the difference between them being that on a static board, only one advertising message could be shown at a time, whereas on a digital billboard, a number of ads could be shown one after the other. To the flighting cost would be added the origination cost, and the cost to print the artwork. Then there are mini-posters. Our tant.co.za ad rates start from as little as R40 CPM Cost Per Thousand Impressions for a 468 x 90 ad banner. We can assist you with high impact, targeted airport advertising sites at O.R Tambo International Airport, Cape Town International Airport and King Shaka International Airport. At that rate, ten billboards could run as much as $25,000 per month. On the other hand, billboards are no costly and can give a great ROI. Many marketers will look at billboards in conjunction with radio advertising and as a strategy, this makes a lot of sense in a country like South Africa. Where Best To Find Them 2013 Advertising Rates. A new car? And so it is with advertising. What model? Simplifying the outdoor or billboard advertising process as a result. Facing traffic travelling from Cape Town and Mimosa Park Small Holding towards Gauteng, Bloemfontein CBD, Langenhoven Park, Fichardt Park and Qwaggasfontein. The cheapest offer starts at R 249. My advice to anyone interested in advertising a product or service would be to ask your marketing consultant (if you have one) to put you in touch with an experienced media buying and planning agency. This gives a high possibility of engagement. Outdoor Digital Billboards. Bus advertising offers a low clutter, highly visible advertising alternative. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. View Gumtree Free Online Classified Ads for billboard prices and more in South Africa. A distinct advantage of LED billboard advertising is the high quality of advertisements. Outdoor media is our thing. To advertise in the N1 contact placemyad.co.za…, Located on Elias Motsoaledi Road after the Edwin Makhetha Street (old Van Onselen Road) Intersection opposite the Dobsonville Shopping Centre. Maxi-posters are also popular and are to be found between the north-bound and south-bound lanes of major freeways. Advertising in newspapers can be defined as the running of campaigns in the form of advertisements in newspapers that run locally or nationally and either daily, weekly or even monthly. Eye-catching is also good. Digital billboards can cost over $15,000, depending on the location. Broadcast your business, product, or service in high traffic areas and reach a large audience. In addition, billboard advertising is less likely to be ignored. But who should you approach for advertising rates? We are currently one of the biggest outdoor media owners in South Africa when it comes to well-placed sites. The cost of billboard advertising ranges from about $700 to $2,500 a month. Outdoor Advertising Leaders In Outdoor Advertising Grow your brand with our national billboard package around South Africa. Our ad rates. Generally put up in series of three or four, if the message is complicated, you’ll lose most motorists and your advertising money will be money down the drain. Everyone driving past will definitely notice the advertisement. As someone who runs a small advertising agency in Johannesburg, I sense this on a daily basis as I’m often fielding calls or receiving emails from businesses requesting rates to advertise on television, radio, billboards, newspapers and magazines. To advertise in the New Canada Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced consultants will assist you with advert…, This site is located on Umgeni Road next to Moses Madiba Stadium and close to King Park Stadium. Having your billboard graphically designed is only the beginning. In 1996, Alive Advertising established the very first electronic screen for outdoor advertising in South Africa. Also, the media owner wants your advertising business so any notion of objectivity goes out the window. this gives the advertiser an advantage and opportunity of making a sale. This gives a high possibility of engagement. Clearly the price of a 2013 Mercedes Benz would be different to that of a 2007 Toyota Corolla. LED Billboards SA Supply, Install and Maintain LED Screens, LED Billboards, Mobile LED Billboards, Street Pole LEDs, as well as Indoor LED Screens. Take street pole posters. Explore 14 listings for Billboard for sale South Africa at best prices. Billboards remain one of the most cost effective ways to achieve high visibility and to establish your brand presence. The visual environment also forms a backdrop to most other tourist activities s… Unless you’re an established marketer and have a full  service advertising agency working on your advertising account, obtaining advertising rates (and making sense of them) can be a time-consuming, frustrating, daunting and often difficult process. In newspaper or magazine advertising, a quarter page black and white advertisement hidden on page 23 in a Caxton newspaper will be much cheaper to flight than a full page full colour ad with a product sachet affixed to it in a glossy magazine like FHM. are for 7 day packages and 30 day packages, only. Face First Media is a specialised outdoor advertising company with over a decade’s specialised expertise in the outdoor advertising industry. As a general rule, the closer to the road there is a billboard, that is … Targets traffic traveling from Florida, Soweto and Bloemfontein towards Randburg, Sandton, Rivonia, Midrand and the Buccleuch Interchange. The real value of the visual environment must be measured against the background of the tourism industry. This platform delivers a quick, cost-effective way to buy and sell outdoor advertising space. Primelites are 3m x 6m rotational sites located on main arterials surrounding suburbs and key business and shopping districts; Offers location specific targeting i.e. As with all advertising, however, billboard or outdoor advertising needs to be approached strategically and professionally and the process typically commences with identifying your target markets and researching their media consumption habits. Newspaper Advertising Rates in South Africa are important to identify and understand. Billboard advertising is a great method in growing your geographical target. If you ever need help in this area, I’d be happy to point you in the right direction. The importance of visibility to know how much does billboard advertising cost Like its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. There’s no point in having a poster with a long headline that a motorist travelling at speed would have no chance of absorbing. Take TV or radio advertising, where a fifteen second commercial on Soweto TV would cost far less to flight at six in the morning than a thirty second commercial would cost to flight on MNet during evening prime time, and a radio spot aired during morning or afternoon drive time on Highveld will be more expensive than one aired mid-morning or mid-afternoon on Kaya FM. Street pole posters are cost-effective and hence popular with advertisers with limited advertising budgets. Whichever the outdoor advertising type, there will always be three costs: The cost that an advertising agency will charge you to conceptualise the advertising message and supply artwork, The cost that the media owner will charge you to print the artwork, The cost that the media owner will charge you to flight your advertising per month. This site is located on the N1 Ben Schoeman after the Olifantsfontein On/Off ramp and before the New Road On/Off Ramp. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same. To advertise in the Elias Motsoaledi Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced consultants…. Giant Ads Outdoor Media. Generalist requests for “the cost to advertise on television” or “the cost to advertise on radio for a six month period” are akin to asking “the price of a car”. Our LED billboards can show full-length commercial advertisements. Check it out! I’m stating the obvious of course but the point is that advertising rates vary enormously and that potential advertisers should be cognisant of this. And unless you’re a seasoned marketer, you may find it difficult deciding which advertising package, radio station or TV time slot will be best to take advantage of so as to deliver the most bang for your buck. And in outdoor advertising, where a small billboard in the back of beyond would cost a fraction of the price of a large billboard occupying pride of place on Johannesburg’s M1 motorway. Our premium inventory includes various OOH platforms which would allow local, regional and national brands to connect with their audience while on the move. Anyone with R15 000 to R20 000 available could probably afford a series of street pole posters (depending of course on what an ad agency or design studio might for charge for the creative concept and design) although that said, one would normally get a better result by having more than one row of street pole posters. They come in all shapes and sizes, and in portrait or landscape-formats. You have to keep things simple, and understandable. With combination rates on offer and discounted advertising packages for first time advertisers, it’s no simple matter providing the information required in a way that would be understood by someone new to, or unfamiliar with, marketing. To advertise in the N1 Ben Schoeman contact placemyad.co.za on 087 943 9393…, Located on New Canada Road before the Soweto Highway Intersection. One and the same? Visual resources such as scenic landscapes and cultural streetscapes constitute major tourist attractions. CPM R40 South Africa. Tracking The OOH Advertising Pulse. Fourways, Johannesburg, South Africa. Format Printer Price: R 99 199.00 Price exl. You might be stuck with an overpromising and under delivering media owner and tied to a lease that is difficult to terminate. Outdoor advertising is a more encompassing term than billboard advertising and includes all outdoor advertising types – ranging from billboards, maxi posters, mini posters and street pole posters to building wraps, signage at taxi ranks, dustbin advertising, trailer advertising and bus shelter advertising. Billboards are ideal for new product launches and as a long-term brand building strategy - they deliver high reach, and create impact for your ad campaigns. Regulatory and Council by-laws are part and parcel of outdoor in South Africa and you as a landlord could be held liable for some contraventions by the billboard owners if not properly covered in your lease agreement. Specialising in OOH (Out of home Advertising) in Africa, which includes Billboard Advertising, Digital Billboards (DOOH) as well as Airport Advertising, Mall Advertising, Street Furniture and Spectacular Large Format Billboards. There are ad agencies and media agencies specialising in outdoor advertising who can crunch the numbers. To advertise in the N1 Western Bypass contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced…, LHS R101 facing traffic travelling from Nirvana, Site Ref # : ON 68 EL 1 a 1 Size : 3m x 6m Material: Digital Illumination: Digital Reach / Frequency / Impact (pm) : 94461 / 12 / 1116205 Environment: Residential, Commercial, Shopping Centre Description:LHS R101 facing traffic travelling from Nirvana, Southern Gateway and the N1 towards Polokwane CBD, Polokwane Airport and Annadale…, This site is located on the N1the most used to and from Cape Town after the R700 On/Off Ramp and before the Frans Kleynhans Road On/Off Ramp. Facing traffic travelling from Buccleuch Interchange, Waterfall City, Woodmead and N3, M1 and N1 Western Bypass towards Centurion, Rooihuiskraal and Midstream. Facing traffic travelling from Stamford Hill, Windsor Park Golf Course and Umgeni River Bird Park towards the M4, Durban CBD and Greyville. 728 x 90, 300 x 250, and 468 x 60 ad banners are accommodated in our advertising rates. As a 16 year old established business within the Out of Home arena, Giant Ads’ main focus has been on the production, marketing and selling of outdoor advertising space in the Western Cape. Of these, the most expensive are building wraps where a side of an entire building can be branded if need be. 450+ Billboards to Choose from Less 70% Off! For the best outdoor, out-of-home, and billboard advertising in South Africa, get in touch with Brand IQ. Billboard Advertising and Outdoor Advertising. And because they earn their commissions irrespective of the advertising media booked, they will do their best for your brand regardless of whether TV advertising, radio advertising, outdoor advertising, cinema advertising, print advertising, online advertising – or any other form of advertising is put to you on a media schedule. The cost of billboard advertising depends on format, circulation, demographics, and impressions. Billboard advertising is effective because it is not easy to ignore. But their success is largely dependent on the creative. Digital billboards are becoming more and more popular as they are generally cheaper to flight, the messages can be changed quickly and the creative can be “walked” around a pre-determined area, so as to reach more people in different locales. Ads displayed are more authentic-looking and can incorporate video. (Typically, companies in the banking, insurance, telecommunications and liquor industries). Billboards come in all shapes and sizes and costs vary - from around R20 000 per month to R70 000 per month, and upwards - depending on their location. Not only can this be impactful, it can be incredibly costly and can generally only be afforded by large marketers with expansive ad budgets. We currently manage some of the largest iconic billboard sites in Johannesburg and Cape Town for those wanting to make a bold impactful statement to consumers with outdoor advertising. If a person sees one, they already know what it is for without having to go through each detail. Meet the team . Many marketers will look at billboards in conjunction with radio advertising and as a strategy, this makes a lot of sense in a country like South Africa. The cost of constructing a billboard can range from $26,000 to $300,000, which often requires financing from banks or, more often, an outdoor leasing company. 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